For our undergraduate class, we were tasked to create a branding, identity and marketing collaterals for a coffee bean brand. Introducing Hoy Gising Coffee Beans!
THE CONCEPT
'Hoy Gising' (Wake Up) Coffee Beans are sure to give you that boost you need in your day! Boasting flavors all locally sourced in the Philippines, bringing the best flavors straight to the stores.
THE LOGO
The final logo was inspired by the iconic jeepney signages found in all the streets of the Philippines. Since we wanted to localize and bring forward Filipino culture, we wanted the the logo design to reflect that as well.
THANK YOU FOR WATCHING!
